T-mobile wanted to evolve its apps recommendation application to deliver a simpler, more relevant and personal experience. The service concept needed to be delivered cross-platform on Android, Windows Phone 7 devices, and on iOS as a web app.
I started by analysing the findings of the user research conducted for T-mobile by an external agency. Findings were used to create personas. I then proceeded by creating a first design concept. The concept was described first through sketches and then detailed wireframes. Feedback on the designs was collected from design colleagues, product stakeholders, and the AGILE team. Designs were then adapted for each platform by applying the underlying platform interaction principles.
User experience project lead, service concept design, interaction design, and creation of documentation.
User feedback of the final concept has been extremely positive. The app is currently available on Android, iOS, and Windows Phone 8.