The UK chief Internet registry wanted to launch a web site that aimed to promote .uk domains, and help business and individuals to choose the right domain registrar.
We developed a creative concept and defined the information architecture of the site. Concepts were visualised quickly, and cleanly through site-maps, user-journeys, and wireframes to support technical implementation.
User experience project lead, service concept design, interaction design, and creation of documentation.
The web site allowed Nominet to increase the overall volume of registrations for .uk and awareness of the role Nominet has in its management.