This was a conceptual project to explore the evolution of their mobile TV service on tablets. An initial user experience strategy analysis led to the creation of an Axure prototype of the generated design concept.
An initial research was conducted to understand users, usage, and relevancy of mobile TV on tablets. Data gathered was analysed, and used to define a set of high-level design principles, which helped defining the product user experience strategy. A design concept was created and described through wireframes and a mid-fidelity Axure prototype.
User experience project lead, research and report writing, service concept design, interaction design, creation of documentation, and prototype.
The service concept shaped the user experience of T-mobile mobile TV service on tablets, and it also helped defining the company strategy for this new device class.