A project that explored new ways of helping editors to source videos to include in their articles.
We started by analysing the findings of existing user research to understand editors’ workflows, challenges, goals, and attitudes. We developed the persona and defined our design mission: “A fast, simple, personal, relevant and up to date video sourcing application.” We created a design concept always referring back to our persona, design mission, and principles. The concept was described through sketches, detailed wireframes, site map, and an interactive prototype. We targeted first desktops and then tablet devices. Usability testing was conducted to evaluate the designs. Feedback was also collected from design colleagues, product stakeholders and the agile team.
User experience project lead, service concept design, interaction design, and creation of documentation.
Feedback from our users was extremely positive with most users stating that it is the service they always dreamed about. It is currently in development and it will be launched in early 2014.