Driverapp was released two years ago, but drivers’ adoption has been limited. In this project, we wanted to understand how to shape the user experience of the app, so that it is useful, easy to use and it adds real value to the driver’s work.
I run a user research study consisting of two parts. In the first part I wanted to understand a ‘day in the life’ of drivers to uncover their day-to-day tasks and goals. The second part of the study focused on the current app and two alternative concepts. My aim was to gain a broad understanding of their work patterns, and opportunities for the app and any improvements we needed to make to the user experience of the app.
From the findings of the user research I identified the user requirements and develop two personas. Feedback on the current experience was used to refine the app experience. Designs were described first through sketches and then high-fidelity visuals. Feedback on the designs was collected from design colleagues, product stakeholders, and the agile team.
User experience project lead, service concept design, user research, interaction design, and visual design
User feedback of the final concept has been extremely positive. The new version of the app is currently under development and will be available soon on iOS and Android.